Madame Tussauds Fashion Gallery

Florence was the Head of Projects of Midway Asia, Merlin Entertainments which is one of the world’s largest attraction operators. Her role was to direct and oversee all new developments and renovations in Asia, delivering compelling, immersive and innovative products for millions of guests.

For the projects under the Madame Tussauds brand, Florence worked closely together with the regional marketing team and exhibition designer to develop an innovative product which reflects the spirit of the city, making the guests feel like the star of a story, immersing themselves in a famous fun entertainment world via interactivity.

“The Fashion Gallery of Madame Tussauds, was designed to transport visitors into the very heart of the fashion industry, a runway show at an international fashion week. Visitors mingled with the stars and become a celebrity themselves as they prepared backstage, starred on the runway and took part in an exclusive fashion magazine cover shoot.” Studio Cassells